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China promoting digital publishing platform

06-01-2011 08:46 BJT

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The 21st National Book Expo has dropped its curtain in Harbin of Northeast China's Heilongjiang Province on Monday. The four-day event has appealed to hundreds of thousands of publishing houses and book dealers from around the country.

But despite countless efforts at the event that contributed to promoting China's digital publishing platform, many writers are concerned about the online copyright protection of their digital works.

One of the many frustrated writers is Murong Xuecun. He has revealed recently in his micro blog that he granted the digital copyright of one of his books to a widely recognized net portal three years ago. But in return of the some 200-thousand-character book was an income of only around 3-hundred yuan. The writer was hugely disappointed by the result, although his digitized novel received more than 5-million clicks on-line.

The reality caused many writers to lose their appetite for taking a risk.

Mo Yan, writer, said, "Once a writer signs the contract with a digital publishing house, the outcome will no longer have anything to do with the writer any more, such as what the final version of the digitized production will be, and how many digital books are eventually made. The writer is totally cut off his or her work once the deal is signed."

Writers also worry about the price of their digitized books. They have no chance to decide; it's completely up to the distributors.

President of China Publishing Group, Nie Zhenning, says what happens in the American publishing industry might be taken as an example.

Nie Zhenning, president of China Publishing Group, said, "The publishing houses in the United States value very much the seamless transition of the printed books and their digital version. They proclaim that digital books should never mean something cheap."

Many writers say that piracy and the insufficient protection of their online books are the key factors that hinder them from embracing the digital publishing industry wholeheartedly.

Writers and insiders of the digital publishing industry call for more fair play in the harsh competition. They say a more transparent distribution mechanism is desperately needed for the prosperity of China's digital publishing platform. Only then will more authors dare to be a part of it.


Editor:Liu Fang |Source: CNTV.CN

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