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High ticket price for performance in mainland

06-01-2011 08:57 BJT

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The cultural market was very hot during the first half of the year, but ticket prices to see performances rocketed all the way through. The price to see the same performer's concert in Taiwan or Hong Kong will only cost you about a third of what you'll pay here on the mainland. Let's find out why there is so much disparity.

Italian tenor Andrea Bocelli returns to the Chinese capital with the highest priced ticket going for nearly 3-thousand yuan. But the highest price in Taipei was less than 2-thousand yuan.

Why the difference? The cost of a concert normally includes fees for the performer, promotion, and production as well as rent for the venue.

Due to a system still under development and intense competition in this industry, the percentage of the costs paid to the performer in the Chinese mainland is unusually high. Take Faye Wong for example; her fee came to about 75 percent of the total cost.

Zhang Yiming, event and media director of China Arts & Entertainment Group, said, "The market is much more mature in Hong Kong. Local citizens have the habit to watch performances. Especially if the actors are living there. The travelling costs are reduced immediately. Also, performers normally hold multiple performances. The more performance they do, the less production cost for each one. Therefore the price for the ticket is reduced."

Photo from Wang Fei's concert

Besides the performer's salary, the increasing rent and promotion fee has kept the cost for performances high. For example, the rental fee for Faye Wong's 2011 concert in Guangzhou was about 400-thousand yuan, but a similar location in Hong Kong is only about 50-thousand yuan.

Making matters worse, about 30 percent of the tickets in Chinese mainland are distributed free as gifts to company leaders. This situation is not very common in Hong Kong or Taiwan and certainly increases costs.

Li Xiaoyun, senior planner, said, "When we have a cultural event, we have to promote it. There are many people wanting to give the tickets as presents who come to ask for free tickets. It becomes a painful cost for the performance organizers."

What can be done to make ticket prices fair and reasonable for average people has become a major question for the industry. But it's a serious challenge. To make them comparable to prices in Taiwan and Hong Kong, they must be reduced more than 60 percent.

 

Editor:Liu Fang |Source: CNTV.CN

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