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Hello Kitty raises money for disaster relief

07-04-2011 09:06 BJT Special Report:9.0 Magnitude Earthquake Rocks Japan |

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Hello Kitty, Japan's iconic cat character, glitters and gleams in Tokyo after being reborn in Swarovski crystals for a good cause -- raising money for disaster relief.

On display in a showroom in Tokyo are versions of the famous feline in everything from tiny earrings to melon-sized figurines.

The centerpiece of the project, is a 20 centimeter limited edition figurine picked out in nearly 20,000 crystals -- and carrying a price tag of nearly 15 thousand US Dollars.

Only 88 of the figurines will be available to fans around the world. Among the 30 different accessories available is a bag adorned with a large Hello Kitty logo and worth nearly 100 thousand US dollars.

Swarovski presents 'House of Hello Kitty' at Omotesando Hills in Tokyo, Japan. This is also
a charity event to help the Earthquake victims of Japan.
 

Swarovski presents 'House of Hello Kitty' at Omotesando Hills in Tokyo, Japan. This is also
a charity event to help the Earthquake victims of Japan.

Nine Hello Kitty figures designed by Japanese celebrities and artists will be exhibited and auctioned off, with proceeds going to the Japanese Red Cross to help the relief works of the March 11 earthquake and tsunami.

A woman looks at a Hello Kitty figurine, studded with a total of 19,636 Swarovski
crystals, during a press preview of Swarovski's Hello Kitty collection at an event
entitled "House of Hello Kitty" in Tokyo on June 29, 2011. The figurine, limited to
88, will be on sale worldwide with a price tag of 1,155,000 yen ($14,246).

Swarovski presents 'House of Hello Kitty' at Omotesando Hills in
Tokyo, Japan. This is also a charity event to help the Earthquake
victims of Japan.

Swarovski presents 'House of Hello Kitty' at Omotesando Hills in
Tokyo, Japan. This is also a charity event to help the Earthquake
victims of Japan.

Swarovski presents 'House of Hello Kitty' at Omotesando Hills in
Tokyo, Japan. This is also a charity event to help the Earthquake
victims of Japan.

 

 

Editor:Liu Fang |Source: CNTV.CN

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