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China Xinhua news agency ad lights up Times Square

08-04-2011 10:29 BJT

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China's state news agency has joined the world's biggest brands with an advertising billboard in New York's Times Square. The ad takes its place alongside household names like Coca-Cola and McDonald's in the "Crossroads of the World."

On any given day, as many as half a million people walk through Times Square in New York City. The constant crowds and iconic location make it one of the most sought after places in the world to advertise.

China's state news agency, Xinhua lit up its new billboard on Monday, and in doing so, marked the most ambitious marketing move a Chinese company has ever made in that location.

While other Chinese companies have had signs around Times Square before, Xinhua's sign is the first major-impact sign ever leased by a Chinese company.

Photo taken on August 1, 2011 shows the advertising screen
at New York City's Times Square. China's Xinhua Gallery Media
Co., Ltd. launched a test run of its advertising screen at
New York City's Times Square on Monday, becoming the first
Chinese company to take over the advertising space at the
"World's Crossroads." (Xinhua/Wu Jingdan)

Photo taken on August 1, 2011 shows the advertising screen
at New York City's Times Square. China's Xinhua Gallery Media
Co., Ltd. launched a test run of its advertising screen at
New York City's Times Square on Monday, becoming the first
Chinese company to take over the advertising space at the
"World's Crossroads." (Xinhua/Wu Jingdan)

Photo taken on August 1, 2011 shows the advertising screen
at New York City's Times Square. China's Xinhua Gallery Media
Co., Ltd. launched a test run of its advertising screen at
New York City's Times Square on Monday, becoming the first
Chinese company to take over the advertising space at the
"World's Crossroads." (Xinhua/Wu Jingdan)

Photo taken on August 1, 2011 shows the advertising screen
at New York City's Times Square. China's Xinhua Gallery Media
Co., Ltd. launched a test run of its advertising screen at
New York City's Times Square on Monday, becoming the first
Chinese company to take over the advertising space at the
"World's Crossroads." (Xinhua/Wu Jingdan)

Photo taken on August 1, 2011 shows the advertising screen at New York City's Times Square. China's Xinhua Gallery Media Co., Ltd. launched a test run of its advertising screen at New York City's Times Square on Monday, becoming the first Chinese company to take over the advertising space at the "World's Crossroads." (Xinhua/Wu Jingdan)

 


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