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Cabbeen designer: Menswear gets high profile

11-02-2011 09:49 BJT

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At China Fashion Week, menswear is still running high as it did last season. More than ten established domestic designers are showcasing their ideas for what will be the next trend.

Among them is the leading designer label Cabbeen, which has taken part in the event since 2001. For the past ten years, the man behind the brand has experienced changes in his consumers and in the industry.

It's a debate between the overwhelming mass production and time-consuming handmade crafts.

Through a collection combined by machine and artisans, designer Yang Ziming wants to inspire a concern of the traditional making of clothes.

Modern technology has made our life fast and convenient. Today, so many things could be done with only a few clicks. But the world loses some of its magic if we are only addicted to speed and efficiency. Yang hopes that more people will take a moment to savour a piece of hand-crafted work that needs time to accomplish.

Yang Ziming, designer of Cabbeen, said, "Each handcrafted piece is unqiue and has life. You can see the creation and feel the emotion of the artisan who made it. Today, I am still fascinated with the centuries-old handmade art that inspired my collection for next season. I want to share the beauty and love the handicrafts carry with a larger audience and with those who wear Cabbeen clothes. The handicrafts are not only a symbol of unique beauty, but China's traditional concept of family. Every piece contains a message of love and care. It's a hint for urbanites who have devoted themselves to surviving or succeeding in the concrete jungle. Why not take a break and spend some time with your family? "

Yang Ziming, designer of Cabbeen

Yang Ziming, better known as Mr. Cabbeen is a multi-awarded designer at China Fashion Week including the Best Menswear designer and China's top ten designers. He has presented two collections at China Fashion Week every year for ten years.

He has seen the fashion event grow step by step from its humble beginnings in the 1990s. Yang has his own perspective from in and outside the fair, especially since he took Cabbeen to New York Fashion Week in 2007. The accomplishment made Yang the first Chinese mainland designer to stage a collection in the Big Apple.

Yang Ziming said, "Chinese designers are growing up with China Fashion Week, though both are very young, compared with established brands and the top four fashion weeks. We need time to improve and we making progress every year. At New York Fashion Week, almost every detail is professional, from backstage to

the runway, from the stylists to the models. Before, it was hard for domestic designers to spare any effort on backstage, but now it's getting much better, especially this year. China Fashion Week has a commercial sponsor, a well known international brand who is confident of the event's big potential. "

Yang and his brand have also grown up along with China Fashion Week. From producing dozens to thousands of pieces of clothes every year, Cabbeen has become a leading menswear brand with three divisions: Cabben lifestyle, urban, and chic, targeting China's increasing number of male consumers who have a nose for fashion. Yang Ziming named the brand after a carbine rifle, describing it as the most masculine and powerful thing in the eyes of his generation.

But who could have imagined two decades ago, Yang was an ordinary boy who was thin and seemed to be weak in appearance and took up boxing to protect himself. This transformed personality has also been incorporated into his design.

Yang Ziming said, "An optimistic life attitude is in the DNA of me and Cabbeen clothes. The content has been gradually enriched, as more men in China begin to care what they wear as living standards improve. Our collection is divided from one to three, lifestyle, urban and chic. It's based on the more detailed

demand from the consumers. It's like a few brothers in a big family. We are attracting those who possess the same confidence about life."

Menswear is getting high profile on the catwalks of China Fashion Week. Whether sending a green message or displaying a low-key style, they are exploring the future style for the growing number of male consumers who are eager to express their individuality. Those who were born after 1980s have become the main force of the mass market. Compared with their fathers who are shy to be different, the younger generation are walking their own path.

 

Editor:Liu Fang |Source: CNTV.CN

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