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On-line literature gets promoted in China

11-24-2011 10:28 BJT Special Report:China’s Culture Industry Reform |
Special Report:Art Development in China |

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Internet literature is definitely on the rise as on-line reading becomes more prevalent. And one internet portal is doing something that translates a quality literary work into a profitable franchise. In time, a popular on-line novel can influence the paper book readers or even TV and film audiences.

Hit TV series "I'm from Special Force" was broadcast on CCTV early this year. It was adapted from a popular on-line novel "Leave Me the Last Bullet". Cloudary was the portal to start releasing the novel in 2007. But the problem facing the portal has been how to transform on-line popularity into sound earnings for the writer and website.

Hou Xiaoqiang, CEO of Cloudary, said, "In the past, novels were submitted in parts. And each reader paid three cents for a thousand words. So the earning mode was too limited."

Cloudary boasts some renowned literary sub-websites, and the best crop of on-line writers. "The Ghost Blows Light", and "Naked Marriage" are other hit novels released by it. In 2008 Cloudary had occupied 90 percent of the market for on-line literature. But only 50-million yuan of profit stranded the managers. Inspired by the immense success of Harry Potter writer J.K Rowling, who earned billions of pounds from copyright selling. Cloudary develops a multiple earning mode revolving around copyright selling.

Hou said, "We have branched out into paper publications, apps, small and big screens, home and abroad."

The company assembled the first group in China engaged in copyright running of on-line literature at the end of 2008. The staff had to learn Film & TV productions promotion and game development from scratch. The TV series "Naked Marriage" was their first successful trial of a popular on-line novel.

An Yi, copyright agent of Cloudary, said, "The literary work I'm seeking can be compared to "Bullet," and my target is the production that the public favors. Thus the value of the works can be enlarged to its maximum."

Tens of millions of clicks are transformed into millions of yuan of copyright income. This has greatly encouraged the on-line writers. Now more and more writers have signed with the company. And Cloudary has become not only the launching pad for many talented on-line writers, but a fortress to safeguard intellectual property related to on-line writing.



Editor:Liu Fang |Source: CNTV.CN

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