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Cellphone users enjoy games

11-30-2011 11:09 BJT

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Talkweb is a pioneering Chinese company that creates animated games and themes for cellphone platforms. Although you may never have heard of it, the company has been around for fifteen years and has attracted the right kind of attention from the government.

Recently, it was recognized as one of ten players in the Cultural Industry that has provided significant social and economic benefit to the country. Let's find out more.

Talkweb products range from Ringtones and cellphone themes, to animated E-publications. Currently, they have over 10 million cellphone animation users, and annual revenues in this field are over 70 million yuan. When the company started in 1996, it mainly dealt with software development and internet building, but in 2000 when IBM and Microsoft entered the Chinese market, the company was forced to find a new niche.

As Talkweb looked for its new direction, it used it's IT advantage and the cartoon resources readily available in it home Province Hunan. In 2006, the company fully committed to the cultural service industry, which turned out to be a profitable move. Using their applications, phone users can watch animations as well as play games.

Meanwhile, the company started an "original cellphone animation and software games competition". It also runs a national cellphone animation service platform. These innovations have formed a new industry.

Xiang Lisheng, associate director of Talkweb Information System Co., LTD, said, "This platform allows more people including professional inventors as well as grass root inventors to join in and incubate this industry."

Sun Jiahui, writer and animator, said, "I submit works and they provide me with a stable business."

The platform allows newcomers to join in and provide a way for traditional animation companies to change into new media companies.

The 6th Plenary Session of the 17th Party Congress of the CPC stated its aim to enhance the planning, building and development of industrial clusters. In particular, the government aims to build a high technological creative industry and competitive modern cultural industry system to stimulate the cross cultural industry development and attain new economic growth targets.


Editor:Liu Fang |Source: CNTV.CN

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