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China's first auto biz school opens

12-05-2011 13:44 BJT

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China's first auto business school has launched in Beijing.

Named after the inventor of the gasoline-powered automobile, 'The Carl Benz Academy' was a collaborative effort of three universities from around the world. Peking University, Free University of Berlin and Woodbury University of America.

The program will provide students with global insights and practical management tools for developing dealerships.

Representatives from Guanghua School of Management and Peking University attended the opening ceremony, as well as Carl Benz's great-granddaughter.

China's first auto business school has launched in Beijing.

 

 

Editor:Liu Fang |Source: CNTV.CN

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