CCTV.com - CNTV English - CCTV News

Fashion giants turn Kenya a sprawling design hub

12-29-2011 10:03 BJT

Watch Video

Play Video

Big names in the clothing world like Vivienne Westwood, Stella McCartney, Carmina Campus are turning to Kenya - helping boost employment for craftsmen and women in poor communities and turning an arts centre in Nairobi into a sprawling design hub.

In a tiny soot covered workshop in the back streets of Nairobi's sprawling Kibera slum, brass sculptor Stephen Ane works on a piece of softly glowing metal. Destined to dangle on the end of expensive handbags, the piece is one of around 600 Ane will produce in the next few weeks. It will be sold all over the world by the British fashion icon, Vivienne Westwood.

The craftsman is one of hundreds of Kenyans recruited to produce products for the designer's latest range of accessories and bags as part of a collaboration between the designer and Ethical Fashion Africa - a group set up to put skilled workers in poor communities in contact with some of the world's biggest names in fashion.

Stephen Ane, metal worker, said, "Vivienne Westwood, when they came they promised me that they would bring more orders for the bags that Ethical Fashion, that we make for them. So I'll make for them the logos and some other products that are made from brass and aluminium."

Big names in the clothing world like Vivienne Westwood, Stella McCartney, Carmina Campus
are turning to Kenya - helping boost employment for craftsmen and women in poor communities
and turning an arts centre in Nairobi into a sprawling design hub.

Westwood is one of a growing number of designers teaming up with producers in Kenya and Uganda under the Ethical Fashion label. Others include Italian design phenomenon Ilaria Fendi and British powerhouse Stella McCartney. And even retail giant Walmart has expressed some interest in a collaboration.

Vincent Oduor, who monitors progress in the communities linked to the business says the likes of Westwood and Fendi are helping make these communities competitive on a global scale.

Vincent Oluoch Oduor, ethical fashion social affairs officer, said, "They're in a development trajectory that in future might blossom into good business infrastructure, best skills, cutting edge skills for the market that is in today's world. "

While the kind of profits seen by fashion houses across the globe are many times more than the returns he makes, Ane's business is doing quite well - he has been able to double the size of his workshop in Kibera. And as Africa's economy continues to rise, soon these workers may be looking at markets closer to home.

 

Editor:Liu Fang |Source: CNTV.CN

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program