- CNTV English - CCTV News

New guidelines on box office profits

01-05-2012 09:12 BJT

Watch Video

Play Video

2011 was a major shot in the arm for China's movie industry, with box office takings hitting a staggering 13 billion Yuan. The number of cinema screens also jumped, from just over 6,000 to around 9,000. But does a booming industry mean cheaper tickets for film lovers?

Eighty, ninety, or even a hundred yuan for a ticket.

Sometimes cost can be a barrier to enjoying a night at the cinema.

Cinemas traditionally tend to attract youngsters hoping to catch the latest releases. But one Beijing cinema is trying to draw older film buffs to the big screen.

A cinema goer said, "They offered a special price on group tickets, to attract older people like us. "

Group tickets, online group purchasing, and loyalty cards are the sales strategies being used to tempt movie fans of all denominations.

It's why this box office has the biggest takings in the whole of the country.

Luo Ju, Wukesong Branch manager of Jackie Chan Cinema House, said, "We offer tickets at 30 or 40 yuan before six pm, except weekends. It makes our average ticket price very low."

Experts say group purchasing, and on line sales should counterbalance rising prices. And more screens means more competition among cinemas, to attract the public.

Some believe there's always room for more discounts.

Gao Jun, film critic, said, "The high price of tickets is reasonable in some ways. After all, box offices are booming. But I agree there should be some room for dropping down. "

Gao Jun says ticket prices should vary according to different films, cinemas, time slots and audiences.

The distribution of income between production companies and cinemas is another hot issue.

When "The Flowers of War" opened in December, the cheapest tickets were listed at 40 Yuan instead of 35. The production company demanded 45 percent of the takings rather than the normal 43 -- an industry standard since 2009.

Despite the efforts of cinemas to fight the change, they eventually agreed to reduce their percentage.

Gao Jun said, "How the benefits are divided will follow the international trend. A two percent increase for the production side still means cinemas will earn money, if the film is good."

New guidelines issued by the State Administration of Radio, Film and Television say cinemas can no longer demand over fifty percent of profits in the first round of distribution.

The measures are aimed at encouraging producers, as the creative force behind the movie industry, to reap more reward from their investments -- and continue making the movie magic.


Editor:Liu Fang |Source: CNTV.CN

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program