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Domestic films suffer from loss at box office

07-09-2012 08:46 BJT

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In the first half of 2012, a total of 141 films have been shown in China. Among the movies to hit the big screen were 103 domestically-made works with the remainder being made by foreign film makers. Despite the dominance in the number of films played, success at the box office for Chinese films has been a different story.

Chinese supernatural fantasy film "Painted Skin: the Resurrection" took in 300 million yuan in just four days. The success brought new encouragement to China’s film industry. But its success seems to be the exception as the majority of domestic films have experienced a disappointing first half in 2012, especially in April and May.

Zhang Xiaobing, operation director of UME’s Huaxing Int’l Cineplex, said, "The total box office gross in April and May was more than 90 million yuan, but only 20 million was generated from domestic movies. It’s quite disappointing."

Box office     (Total votes:Loading
1.With recent 3 films you have seen, how many are Chinese films?
A. 0
B. 1
C. 2
D. 3
2.Do you think foreign films are more attractive than domestic films?
A. Yes
B. No
C. Hard to say
3.What do you think are the factors to affect films at box office?
A. Quota
B. Special effects
C. Screenplay
D. Marketing strategy

China’s total box office gross over the past half-year has reached 7.74 billion yuan. But from that revenue, 38 foreign films raked in 5 billion yuan, about 65 percent of the total. The remainder, more than one hundred domestically-produced movies earned less than 3 billion yuan.

Compared with Hollywood 3D film "Titanic", which grabbed nearly one billion yuan in the Chinese market, home-grown film "The Great Magician" grossed just over 100 million.

Gao Jun, film expert, said, "Nine of China’s top ten box office winners in the first half are from Hollywood, which is rather embarrassing for the Chinese film industry."

And there are some more embarrassing facts. Only 10 out of the 103 domestic films have made a profit. 8 broke even by combining earnings of box office, implanted adverts and copyright sales, while the other 85 are still running in the red.

The loss rate for Chinese films was high, which will decrease investor confidence. Experts are warning that something must be done to prevent the Chinese film industry from suffering further losses.

Chinese supernatural fantasy film "Painted Skin: the
Resurrection" takes in 300 million yuan in just four days.

Compared with Hollywood 3D film "Titanic", which grabbed
nearly one billion yuan in the Chinese market, home-grown
film "The Great Magician" grossed just over 100 million.

Editor:Wang Chuhan |Source: CNTV.CN

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