- CNTV English - CCTV News

Chinese designers descend on Japan fashion show

07-20-2012 10:51 BJT

Watch Video

Play Video

Chinese designers have descended on Tokyo to showcase their latest lines. But with a shrinking Japanese population reluctant to spend, fashion retailers are discovering there’s no middle ground. Clothes have to be cheap and cheerful, ultra-chic, or sometimes, targeted at customers with four legs.

Blending old and new, east and west “Ne Tiger” claims to be China’s first luxury brand. Founder and Art Director Zhifeng Zhang has brought his haute couture “Hua-fu” line to Japan, the most profitable market for many luxury brands.

By bringing its top designers here to showcase their high fashion lines China’s trying to break the preconception that it’s just a cheap manufacturing base for the fashion industry the head designer at this company “Shugar” says that her lines are perfect for the Japanese market.

Joe Zhu, Shugar head designer, said, “Our clothes have flowers, lace and chiffon. The material is soft and flowing with lots of sweet colors that are beautiful and cute, how do you say that in Japanese? Kawaii “

A Chinese designer makes Japanese-fashions for a Hong Kong company. That’s typical of the eclectic approach needed to succeed in Japan’s tough retail market. The theory works the other way round

The shoes on this French car are made in Italy by a Japanese company. The cloth is made from recycled plastic bottles. The organizer of this fashion fair says unique design twist like this is essential to attract choosy Chinese buyers.

Hiroshi Watanabe, director of Int’l Fashion Fair, said, “Up until now Chinese companies brought their products to Japan to sell. Now Chinese companies are coming here to buy Japanese goods, things that aren’t available in China, and taking them back to sell there.”

For designers who prefer to find new customers in Japan the focus is moving away from the catwalk. And into the doghouse, the country’s falling birthrate is being matched by a rise in pet ownership. It may only be a matter of time before Ne-Tiger is replaced by Alo Alo Doggy.

Editor:Wang Chuhan |Source: CNTV.CN

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program