CCTV.com - CNTV English - CCTV News

Young Chinese favor words on screens

08-16-2012 09:08 BJT

Watch Video

Play Video

Dozens of publishers have gotten together to talk about their future in an age of digital publishing - which many consider a double-edged sword. But some say the boom in digital distribution will help encourage young Chinese to read more.

This is how engineer Xu Ling normally spends time on his way to work. He’s one of many people who read from their mobile phones while waiting for their train. They say it’s easier to read from a phone or an electronic tablet, because those devices have other useful functions like GPS.

Xu Ling, Shanghai Resident said, "I haven’t bought a single copy of a printed book since I started downloading and reading e-books two years ago. I now read for at least one hour a day on my phone."

Read book     (Total Votes:Loading
1.Averagely, how many books do you read per year?
A 0
B 1-3
C 4-6
D More than 6
2.What is your preferred time to read books?
A On the way travel
B Before sleep
C Every morning
D Anytime free
3.Which way do you like for read books?
A Read on the Phone or Computer
B Read the printed books
4.What eats your time of reading?
A Work
B Internet
C TV
D Pubs and bars

Earlier this year, China’s press and publishing authority reported a 65-percent increase in the amount of time people spent in that kind of reading between 2010 and 2011, and said most of those readers are younger people born in the 1980s and 90s. Some call that a big change, because Chinese people are less likely than many others to read in public. Another survey shows that on average, a Chinese person reads fewer than five books a year - far below the average of 40 books in Japan, 50 books in the United States, and 60 books in Israel.

Some readers say the last book they bought was a textbook for their children, or a tool book for work.

Ruth Kuguru, Founder, Grace Publishing said, "Historically many of my friends here say oh Chinese people don’t read as much, but I think that’s gonna change more and more. And I don’t think that’s because they don’t want to. I just think maybe there’s an opportunity to create content that’s worth reading."

A reader told CCTV, "Some writings I enjoy reading were not necessarily by professional writers, but by ordinary people who shared their thoughts and observations about life. That’s often inspiring, even if it’s as short as a few hundred words, which is not enough for traditional publishing."

One local publishing leader says that while the industry hasn’t yet started to focus on the younger generation, young people do have an impact on digital publishing when it comes to choosing what to publish.

Guo Qiang, Secretary-general, SH Publishing Association said, "Traditional publishing needs at least three to five thousand copies to get started with, so if the book doesn’t sell, the copies will sit in stock. Digital publishing is more flexible and can better adapt to what readers want without having to worry about printing costs. "

But Guo says digital reading should not replace print reading because e-publishing is tailored to reading during short periods of time, instead of longer uninterrupted periods that allow the reader to do some quality deep thinking.

Average Chinese reads 6 books a year

The average Chinese person reads six books a year, far fewer than the average in Western countries, said an official at the annual Shanghai Book Fair, which opened on Wednesday.Full Story>>

Book fair kicks off in Shanghai Slide Show>>

A girl reads a book (L, front) at a book fair in Shanghai Exhibition Center, east China's
Shanghai Municipality, Aug. 15, 2012. The seven-day 2012 Shanghai Book Fair, which kicked off
on Wednesday, attracted almost 500 publishers. (Xinhua/Li Mingkun)

Editor:Wang Shuo |Source: CCTV.com

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program