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Sense of "Britishness": Spirit of Christmas Fair

11-05-2012 21:42 BJT

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In the year that the UK hosted the 2012 Olympics games and celebrated Queen Elizabeth II’s diamond jubilee, it’s no surprise that a sense of "Britishness" is one of the key trends dominating this season’s Christmas designs. Rustic and nostalgic decorations are in abundance at London’s Spirit of Christmas Fair.

Christmas 2012 is all about well-crafted products with a vintage feel and natural colors and materials, according to organizers here.

Rustic and nostalgic decorations are in abundance at London’s Spirit of
Christmas Fair.

Whereas in the past the festive seasons have been dominated by themes of "red and gold" or "black and white," this year retailers hope that "Britishness," following Queen Elizabeth’s Golden Jubilee and the London Olympics, will turn buying habits towards traditional and nostalgic items.

Event organiser, Stuart Hunter, says a lot of retailers are using natural materials at this year’s event, as well as a resurgence of products from the UK.

Stuart Hunter, Organiser, said, "A lot more British made products coming back to the fair which is very refreshing, we always endorse that and we try to encourage that where we can and certainly our visitors like to see that."

Rustic and nostalgic decorations are in abundance at London’s
Spirit of Christmas Fair.

Around 700 boutique and artisan retailers are vying for a piece of the lucrative UK Christmas market at the fair. The majority of retailers, however, have focused on small gifts, trinkets and decorations, with the in-vogue "homespun" and "vintage" styles throughout.

House and Garden Magazine Managing Editor, Julia Page, agrees that shoppers are staying away from colored themes and mass produced decorations this year.

Julia Page, Managing Editor, House and Garden Magazine, said, "I think there’s a move away from the very glitzy, matchy-matchy, have your whole Christmas decoration theme with one colour, whether it’s all silver and gold or black and white. I think people like something a bit more down to earth and homespun."

In addition to gifts and clothing, the show features festive food and drink stands as well as workshops for those wishing to add that homespun flavor to their Christmas revelries.



Editor:Bai Yang |Source:

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