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Centenary of Indian cinema

05-21-2013 08:51 BJT

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The film festival is also being used as a platform to promote the Indian film industry. India has the largest film industry in the world, and this year it turns 100. And what better place to mark this historic achievement than Cannes?

Indian cinema was the toast of Cannes on Sunday as the country’s huge film industry turns 100. Stars of the screen along with a new wave of directors are on hand to prove that there is more to their industry than just Bollywood. It serves as an opportunity to showcase a new genre of Indian movies to a global audience and to promote India as a place to both produce films and score big at the box office. These visitors to Cannes are also keen to lure investment to their film industry, which is forecast to grow to an impressive $5 billion by 2014.

"Cinema in India was an entity many, many years ago from its inception which was socially somewhat not acceptable. People working with films were considered to be in for a dig, but gradually it has developed into a parallel culture," actor Amitabh Bachchan said.

India has the world’s biggest film industry, making over 1,000 films a year compared to the 600 produced in Hollywood. Movies from Mumbai-based "Bollywood" and other regional Indian films have struggled at the global box office however, with Indian cinema largely dismissed as lengthy, song-and-dance numbers. The centennial is accompanied by the world premiere of "Bombay Talkies", a movie which celebrates the Indian public’s love of going to the movies.

India has the world’s biggest film industry, making over 1,000 films a year compared to
the 600 produced in Hollywood.

"It’s a very interesting time in Indian cinema because in a sense we’ve come out of where we were kind of stuck in only a single kind of cinema -- only one kind of films we made which everybody in a really funny kind of way called it 'Bollywood'," director Anurag Kashwap said.

India has missed out on competing in the competition element of the festival this year. But four Indian films will be screened here, ensuring the word is duly spread that Indian cinema is a force to be reckoned with.

 

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Editor:Yang Jie |Source: CCTV.com

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