The growing worldwide focus on food safety and new national legislation are pressuring Chinese manufacturers to pay more attention than ever to quality. Food safety is taking centre stage in China as consumers and businesses around the globe increase demands for quality. Quality is a top priority for consumers and confidence in food brands is greatly influencing purchasing decisions. The government is taking real action to ensure that manufacturers produce high-quality food that consumers can trust. Advanced product inspection technology is a key tool to help manufacturers successfully meet the requirements of the new regulation and strengthen their brand reputations by instilling total consumer confidence.