Dialogue 11/04/16 Advertising industry evolving in new age

Advertising industry is a potentially very successful and enjoyable business. Advertising is defined as the techniques and practices that are used to bring products, services, opinions, or causes to the public’s notice for the intention of persuading the public to respond in a certain way towards what is advertised. There are four very influential inventions that have shaped the media and thus the advertising industry - the printing press, radio, television and the Internet. In new age, Advertising was evolving and advancing in new ways. (DIALOGUE Edition 106-2011)