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Video: Verity interview with Van Yang and his team

04-02-2011 21:16 BJT



I went to visit Van and his international team in their den of creativity to find out about a very special project. Their goal is to communicate the ideas of the 12th 5-year program to the world, using an info graphic.  If the world’s netizens like it, it could go viral.

They have a real fascination with the new Plan. I had to find out: Why? And how will they get the world on board? 

Interview with Van Yang and his team;Van Yang, Director & Cinematographer.

Verity: So Van, tell us a little bit about yourself, your own background. How you became involved in this project?

Van: I was born in Taipei and I moved to America when I was quite young. I grew up there, went to high school, went to university there About two and half years ago I came here to Beijing.

And my main goal really was to see how I can take all the environmental issues that are going on in China and share them with world. Because so much of it is misunderstood by people within China and outside China. So I kind of formed the studio to bring people together to work on bringing about a sustainable China in whatever way we can.  

Verity: So you were not commissioned to do this project, you came up with the idea yourself. Can you tell us about how it all works?

Van: The 5-year plan in China is an amazing document. I like it to call the most important living document. When you think about it, it’s in clear numbers. The plan for the world’s most populous country, that’s developing at incredible rates, creating a stable business environment for governments, organizations and businesses, not just in China, but all over the world to invest and build towards a common goal together.

And so I think the 12th 5-year plan is not just a political thing at all. It is actually setting goals for everyone to work towards. I mean understanding China is a huge challenge right now. There are so many people here. It’s developing so fast. It’s an integral part of world economy. I think having people understand the 5-year plan will let people know where China is going. When they know where China is going, they can help China go there. They can help the world go there.

Verity: Could you tell us a little bit about how you going to communicate 5-year plan to the rest of the world.  Its potentially dry information, a bit of a yawn. How are you going to make it interesting and tangible for other people to understand?

VAN: It is pretty interesting because our studio right now is focused just on bringing about a sustainable China. We do films, we do documentaries. We try to call it info graphics. So, instead of having information just blah out there. Actually, information is a really  beautiful thing. We’re all nerds here. So that’s our first passion. We love information. We love learning. We actually love teaching other people as well. So our goal with the 12th 5-year plan info graphic is being able to take information and break it down into something that a lot of people can understand. After breaking it down and putting it into a cohesive story, presenting pretty simply, yet in a beautiful and engaging way.

Interview with:Joanna Wong, Media Strategist.

VERITY: What’s been your role in the project?

Joanna Wong: I am a Chinese Canadian, Hua Qiao, so I’m very passionate about international collaboration with China. I spent 5 years working in the environmental sector here. I specialize in communication strategy which basically means public education through media. So my role in this project is about outreach about making sure this reaches as many people as possible and really brings people into the impact of 5-year plan.

Interview with: Dan Enking, Energy & Environment Specialist

Dan Enking: My background is kind of policy research into clean energy environment. So I am helping a lot with the research portion of the project. Looking for some key facts about China’s 12th 5 year plan that we can put it into this project to convey the important points about what is going on.

Interview with: Evan Randall, Macroeconomics & Statistics Expert

Evan Randall: So the biggest challenge I face would be taking a document that has been produced by the world bank or by an investment bank and putting that to a human scale, putting this in a way that the average consumer of media can understand rather than going through a 300 page document. They can pick and look at an article or what we’re doing here, the info graphic. But, choosing the frame is the most difficult task.

Editor:James |Source: CNTV

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