CCTV.com - CNTV English - CCTV News

Combine toy industry with online games

04-17-2011 14:43 BJT

Fang Guangming

The plush toy on the screen appears to be no different from any other toy. But surprisingly, more than 100 million of these toys were sold in just a short time in the U.S.. Why were they so popular? Turning it over, you can find a small card attached at the back of its ear. Scratching the card reveals a password – the key to explaining its popularity.

Buyers of the plush toy get access to an online game with this password. In the game, the buyer adopts a pet that looks just like their new toy. Now they must support their pets by answering quiz questions. Each correct answer gets one point, and accumulated points earn food and clothes for the adopted pet. 

Combining traditional toy industry with Internet

Kids must buy another toy pet in order to renew their account and log into the game platform. That has dramatically boosted the toy manufacturing business. The new business model combines the traditional toy industry with the Internet, a revolutionary innovation in modern times. But until Fang Guangming invested in this web game, his career had had nothing to do with online gaming.

In the early 1990s, 25-year-old Fang quit his job in a school-run factory in Haiyan County, Zhejiang Province. With his life savings of 35,000 yuan, Fang started a toy manufacturing business. Just in its second year of operation, it developed into a pillar enterprise that led the county's export trade.


Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program