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Studio interview: New approach to promote national image

01-18-2011 14:02 BJT

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China is taking its PR campaign to the Big Apple. A promo called China Image is playing in Times Square. Full Story>>

Let's now return to our current affairs commentator, Professor Teng Jimeng, for more about China's public relations policy in recent years.

Q: Professor Teng, it seems China has embraced a new method of public relations in recent years. For example, the successful organization of the 2008 Beijing Olympics, and last year's Shanghai World Expo. Many other occasions also showcase Chinese culture and customs. What message is all this sending about how China promotes its national image?

Editor:Zhang Ning |Source: CNTV.CN

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