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New identity, forward vision for Chinese companies

12-08-2011 13:43 BJT

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China’s entry to the World Trade Organization has brought changes to people from all walks of life. Among them are lawyers who assist international trade companies here in China. In today’s report from our series on China’s WTO anniversary, Zhang Nini talks to one such attorney to find out how he has helped Chinese companies out of trade disputes.

Pu Lingchen wasn’t quite as busy ten years ago. For China’s top anti-dumping lawyer, the WTO entry means hours more of negotiations, heaps of files and travelling for half the year.

Pu Lingchen said, "Before the WTO Entry I am handling about five cases a year, now it’s ten to fifteen. These disputes were concentrated in EU markets, now it’s widening, including Canada, Indonesia."

Being a part of the multinational body means growing trade volumes. But it also has a downside.

According to the Ministry of Commerce, China is the world’s most frequent subject when it comes to anti-dumping inquiries. It’s been on the receiving end of more than 500 trade disputes in the past decade.

Pu Lingchen is the man to the rescue. In 2003, he overturned the EU’s anti-dumping charges in the first case China faced after joining the WTO. Pu also helps to remove EU’s anti-dumping tariff, which might otherwise have affected over a thousand Chinese shoemaking companies.

But the cases are getting more difficult to handle. Pu Lingchen said, "Ten years ago would appear simple than now, in terms of the number of instruments used concurrently. For example, last year, the EU launched anti-dumping, anti-subsidy and safeguard investigations against one single Chinese product."

Some Chinese companies have started focusing on the ins and outs of the law, but many more are still caught off guard. Pu believes that doing business in an international market means thinking in the future.

Pu Lingchen said, "Chinese companies need not only care about market share, but also to develop a legal awareness."

The WTO membership has brought many changes. From cheaper and better cars, to exotic fruits in the supermarkets, from financial services in foreign funded banks to more Hollywood blockbusters, the Chinese public has more choice now.

Like Chinese companies who began to gain their footing in international business, Pu believes that biggest change comes with a developing mindset.

Pu Lingchen said, "People are more open, more receptive towards new things. Their vision is becoming international, rather than local, narrow."


Editor:Zhang Dan |Source: CNTV.CN

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