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Apple's iPhone 5 frenzy hits stores

09-22-2012 14:45 BJT Special Report:Apple announces iPhone 5 |

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The wait is over - the iPhone 5 has finally hit stores in the US., Australia, France, Germany, Canada and the UK. Apple fans jammed shops worldwide. Mark Niu has been witnessing all the excitement on Apple’s home turf, Silicon Valley.

Three days before the launch, we found these young die-hards lined up at this Apple Store in Palo Alto and skipping school.

"Mark: Do your parents know that Male: They think I’m on a field trip."

But someone named Lawrence, who was taking a short break, had arrived a full day earlier.

On launch day, we caught up with Lawrence and wondered why a 59-year-old man would sleep outside for four nights.

Turns out, because he bought Apple stock when it was 13 dollars, which afforded him the opportunity to have a career as a musician.

Lawrence, Waited in Line 4 Days, said, "It’s the absolute supreme customer service that impresses me. I’m a very picky person. I’m from New York, if you treat me right, I’ll do anything for you. If you don’t treat me right, I am trouble."

The circus-like atmosphere began in the early hours of the morning, with a little coffee, donuts and bubbles.

When customers finally got their hands on an iPhone5 some celebrated while others concentrated on putting their gadget to work.

Mark Niu, Silicon Valley, said, "The hoopla and mystique created by Apple is unlike any other U.S. company. But its competitors aren’t buying into it. And, they’re even mocking it."

Rival Samsung has launched a series of viral commercials poking fun at so-called Apple Fanboys.

"This one has 4G. We have had that for a while. This one has a big screen. This one has a bigger one. This one ou can share videos. Yeah, but we’re gonna get that right, maybe next time."

But mockery did little to stop the lineups from taking place all over the country even at iPhone service providers like AT&T.

Kris Faraone, AT&T Sales Manager, said, "The amount of excitement of those people in line was better than it was last year, and last year was better than it was the year before. It just keeps getting better every single year."

The only major early complaints have been Apple’s dropping of the Google Maps App and putting in its own instead.

But most buyers care little about comparing the iPhone 5 to other brands.

" I don’t even think it was the functions. I just think it was the new iPhone5. It’s bigger and it’s better."

Many analysts say Apple’s marketing mystique helps lure customers into its ecosystem so that once you’re hooked, you’re usually hooked for many years to come.


Editor:Zhang Pengfei |Source:

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