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Shopping websites locked in price wars on Singles' Day

11-11-2012 13:46 BJT

By CCTV reporter Jiang Nan

China’s shopping websites are locked in fierce price wars, as they try to compete for Singles’ Day customers. It all started on Wednesday at midnight.

Major on-line retailers began offering massive discounts of up to 50 percent, to attract singles-day spenders. An e-commerce price war broke out, as consumers snapped up must-have bargains.

"It’s rare for a 50 percent sale! Let’s put this in our shopping cart first before it’s all sold out."

Retailers have been constantly monitoring their sites, to ensure the smooth flow of internet traffic.

Gu Jianbing, PR director of Alibaba, said, "Just one minute after the sale started at midnight, over 10 million people were logging onto online retail websites such as Tmall. Many pages have been over-loaded by traffic."

Within an hour, on-line purchases amounted to a record breaking 2 billion yuan. As on-line shopping becomes more and more popular, retailers are looking to seize whatever chances they can to promote sales.

As for buyers, it’s quite a nice chance for them to shop till they drop or fall asleep.

Editor:Wang Chuhan |Source: CCTV.com

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