- CNTV English - CCTV News

Chinese demand for organic product soars

12-15-2012 12:50 BJT

Watch Video

Play Video

By CCTV reporter Neela Eyunni

A global trend is just starting to gain traction in China. Reporter Neela Eyunni takes a look at why, when it comes to produce, shoppers today are choosing organic.

Almost non-existent just a decade ago, organic produce is now in high demand among Chinese consumers.

As concerns about food safety grow, an increasing number of shoppers are putting health ahead of cost to buy vegetables free of chemicals and toxins.

Beijing Shoooer, Lohaocity Organic Store, said, "Organic vegetables are better for you because they don’t have any chemicals. That’s especially important to me because I have a baby."

A recent survey in China by consumer research company Mintel found that more than half of participants said they bought fresh organic food in the past year. An even higher percentage of urban residents said they had incereased their spending on organic products.

Terry Yu, General Manager, Lohaocity Organic Store, said, "More and more people are paying attention to food safety as the country develops. They are willing to pay more for healthier food, which is why our organic food business has been able to grow. "

The surge in demand reflects the public’s overall uncertainty about food safety and the effectiveness of government regulations.

Earlier this year, reports of formaldehyde-tainted Chinese cabbage rocked consumer confidence, causing many shoppers to go green. Furthermore, in a recent public opinion survey on basic government-provided services, food safety scored below three points on a five-point scale.

But buying organic comes at a steep price. Organic vegetables can cost three to four times more than ordinary ones.

Neela Eyunni, Little Donkey Farm, said, Some Beijing residents are taking a more cost-effective and hands-on approach. Here at the Little Donkey Farm located on the outskirts of the city, urban residents rent land to grow their own vegetables.

This is one of an estimated 300 community-supported agriculture, or CSA, farms throughout China.

The farm’s deputy general manager, Yuan Qinghua, says urban residents not only get healthy vegetables but learn important lessons about food as well.

Yuan Qinghua, Deputy Gen. Mgr. of Little Donkey Farm, said, When people learn about farming here they are able to see how unnatural vegetables at the supermarket are. Cucumbers, for example, look entirely different when they’re grown organically.

Yuan says the number of renters has climbed from 17 to more than 450 in the last four years.

Even snow and an hour and a half commute doesn’t keep these Beijing residents from farming Chinese cabbage.

City Farmer, said, "We plant vegetables here because it guarantees they will be free of fertilizer. We sometimes bring our grandkids to farm with us."

So whether consumers are heading to their local grocery store or the nearest farm, it’s a sign organic produce is here to stay.



Editor:Zhang Pengfei |Source:

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program