CCTV.com - CNTV English - CCTV News

iPad trademark violation case

02-22-2012 16:22 BJT

Watch Video

Play Video

The trademark violation case over the use of the iPad name has been opened in Shanghai. Shenzhen Proview Technology is fighting Apple Inc. over its use of the trademark in China.

Shenzhen Proview Technology claims ownership over the iPad name. Apple says it bought the rights to the name in China and other countries in 2009, but that Proview failed to transfer the rights in the Chinese mainland as agreed.

Proview has filed lawsuits in several places and has requested that commercial authorities in 40 cities block iPad sales.

Shanghai’s Pudong district court convened a hearing on the issue on Wednesday.

Liu Chunquan, the intellectual-property lawyer at Polaw & Co weighs in. Liu said: "Apple knows this very well, so it uses a small company to buy this trademark. It is a very common practice in China, we also get this kind of business, because a lot of Chinese investors are registering a lot of domains and trademarks, and waiting for the big clients to buy them. So my opinion is that this is not fraud. This is not business fraud, this is like the Chinese saying, business is like a battle, it’s like a war."

The trademark case is highlighting mixed attitudes toward Apple in China. Chinese are just as crazy about iPads and iPhones as consumers anywhere else. And the devices are manufactured in China, employing hundreds of thousands of people.

But public awareness has been growing of criticism over the labor and environmental practices of huge factories that assemble the devices.

Liu said: "Apple will lose all the infringement cases, whatever is happening there. And Apple will still have opportunity in the appeal or in a different case. But I think the solution, the final solution may probably be that Apple reaches an agreement with this Proview company outside of the court. That is probably the result, because that is also the result of many international business disputes."

So far, iPads have been pulled from shelves in some Chinese cities, but there has been no sign of action at the national level.

 

Editor:Zhang Rui |Source: CNTV.CN

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program