CCTV.com - CNTV English - CCTV News

China's cultural sectors hold joint press conference on cultural innovation

11-11-2012 15:00 BJT Special Report:18th CPC National Congress |

Watch Video

Play Video

It’s day four of the 18th CPC National Congress in Beijing. The Publicity Department of the CPC Central Committee, the Ministry of Culture, the State Administration of Radio, Film and Television and the General Administration of the Press and Publication are holding a joint press conference.

They are speaking about the reform and development of the country’s cultural sectors, and boosting China’s soft power. The press briefing is followed by a question and answer session.

And they went on to talk about how the focus of future changes will be on separating government-funded cultural programs, from profit-oriented enterprises.

Cultural programs will be led by the Party and managed by the government, who will continue to boost funding for programs suitable for public demand. For example, there have been more cultural services covering both urban and rural areas.

Meanwhile, cultural enterprises have become independent market players, and are responsible for their own earnings and losses. Sun Zhijun, deputy director of CPC central committee publicity department explained China’s efforts in this field.

Sun Zhijun says, "One of the distinctive features of China’s cultural reform is to distinguish between cultural programs and the cultural industries. Cultural programs receive government financial guarantees.

The basic role of cultural programs is to meet the cultural needs of the public. As for profit-oriented cultural entities, once they have been transformed into enterprises, they are no longer public institutions.

They are independent market players that independently run their own companies and are responsible for their own profits and losses. We encourage them to exercise self-management and self-improvement for their own development."

Watch video clips of the press briefing Part 1 | Part 2 

Sun Zhijun (3rd L), vice minister of the Publicity Department of the Central Committee of the Communist Party of China (CPC), Zhao Shaohua (3rd R), vice minister of culture, Tian Jin (2nd L), vice director of the State Administration of Radio Film and Television, and Jiang Jianguo (2nd R), vice director of the General Administration of Press and Publication attend a press conferece at the press center of the 18th CPC National Congress in Beijing, capital of China, Nov. 11, 2012. (Xinhua/Li Xin)

Sun Zhijun, vice minister of the Publicity Department of the Central Committee
of the Communist Party of China (CPC), attends a press conferece at the press center of the 18th CPC National Congress in Beijing, capital of China, Nov. 11, 2012. (Xinhua/Li Xin)

Zhao Shaohua, vice minister of culture, attends a press conferece at the press center of the 18th CPC National Congress in Beijing, capital of China, Nov. 11, 2012. (Xinhua/Li Xin)

Jiang Jianguo, vice director of the General Administration of Press and Publication, attends a press conferece at the press center of the 18th CPC National Congress in Beijing, capital of China, Nov. 11, 2012. (Xinhua/Li Xin)

Tian Jin, vice director of the State Administration of Radio Film and Television, attends a press conferece at the press center of the 18th CPC National Congress in Beijing, capital of China, Nov. 11, 2012. (Xinhua/Li Xin)

 

Background:

Officials present at the press conference are also members of a leading group of cultural system reform. They introduce the progress in reform and development of the cultural industry and the building of public cultural service system.

In the report to the 18th CPC National Congress, CPC Central Committee General-Secretary Hu Jintao called for accelerating China’s cultural development to boost the country’s soft power.

Cultural sector restructuring has been ongoing since 2006 for the purpose of boosting the sector and turning its government-funded cultural institutions into enterprises. Over the years, CPC has tackled difficulties in this field, and established a cultural service system and law enforcement agencies for the cultural market. The party also has come up with innovative ways to promote culture abroad.

Editor:Zhang Jingya |Source: CCTV.com

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program