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Li-Ning to make the change

07-02-2010 10:45 BJT

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In sports business news, It's been 20 years since Li-Ning started a sport clothing and equipment company, and like all wardrobes, the manufacturer is sprucing up with a re-brand.

The Group unveiled in the event the the brand's new logo. Outlined the "Li Ning Cross" gymnastic posture the new slogan "make the change" is encouraging everybody to embrace changes and breakthroughs. The original logo and "Anything is possible" slogan of the Li-Ning brand are not retiring. They will become part of the Group's brand assets and be appropriately deployed.

Editor:Jin Lin |Source: CCTV.com

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