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Soccerex opens in Brazil

11-30-2011 16:01 BJT

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Brazil is getting set to host the 2014 World Cup, and the country is also continuing to attract buisness investment in general. Nowhere is that more true than in football. Rio de Janeiro is playing host to the Soccerex football convention this week. A few famous names are giving Brazil the chance to show the rest of the world just what it has to offer. Helen Clegg has more details from Rio de Janeiro.

There was no shortage of football legends as the 16th Soccerex Global Convention opened in Copacabana beach in Rio de Janeiro. No less than three Brazilian stars sat alongside the Governor of the city, the Minister of Sport and the Chairman of the event.

Mario Zagallo now 80 was in fine form as he accepted a shirt from ex-England captain Bryan Robson, taking the opportunity to have a quick joke about a legendary 1970 World Cup defeat.

Mario Zagallo, ex-Brazilian Footballer & Manager, said: "I had to say sorry to him. We beat them 1 nil and it was sensational but I think they deserved a draw."

The mood at the conference continued to be upbeat regarding the controversial issue of Brazil’s preparations for 2014.

Tony Martin, chairman of Soccerex said: "This marvellous country has a way of doing things in its own relaxed manner, yet invariably will deliver on time. The priority of us all here and football around the world is to help insure that Brazil 2014 produces the greatest ever spectacle of football the world has ever seen."

Sergio Cabral, governor of Rio de Janeiro said: "Above all else, we will be prepared to ensure a great legacy for the population. So people that arrive don’t just find a city safe during the event, but a city safe before, during and after the tournament."

Reporter: “Football is big business and nowhere is it bigger business than here in Brazil ahead of 2014. Here at this convention there are over 180 exhibitors from 63 countries. It’s a chance for Brazilians to show once again they can hold a world class event and for the rest of the world to capitalize on the business opportunities football offers.”

Ex-Brazilian footballer Zico said: "When the structure and work of the clubs is better, the better it is for the players, and for the World Cup, even better still."

Big names in football are here but the event is also an opportunity for smaller clubs and business to increase their profile.

Adriano Gelli, managing director of Sportlink Sports Surfaces said: "We are feeling this increase in the last six months and we have big expectations for next year.”

It’s also a chance for Brazil to showcase just exactly where it is with its World Cup preparations in particular stadiums across the country.

Marcia Lins, State Secretary of Sport and Leisure, Rio de Janeiro, said: "We have a big challenge here which is to transform the Maracana, a traditional stadium where we had the 1950 World Cup, into this amazing technological marvel."

There are still plenty of questions to be answered regarding Brazil’s World Cup preparations in particular infrastructure but for now people here at Soccerex are content to enjoy the many rewards of the beautiful game.




Editor:Zhang Rui |Source: CNTV.CN

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