CCTV.com - CNTV English - CCTV News

Israeli sharpshooter takes aim at London Olympics

03-31-2012 10:54 BJT Special Report:2012 London Olympic Games |

Watch Video

Play Video

He may be one of the best in the world in his sport but with the London Olympics on the horizon, Israeli sharpshooter Sergey Richter is finding it harder to gain sponsorship than to hit a tiny little target hundreds of feet away.

Sergey Richter is among the best athletes in his sport -- and has set his sights on the achieving his Olympic dream. His passion is unquestioned, but unfortunately for him getting to London has been like trying to shoot a moving target.

Sergey Richter is among the best athletes in his sport -- and has set his sights on the
achieving his Olympic dream.

The Israeli Olympic federation cannot provide him with sufficient funds to help him in his gruelling training regimen. As a result he has been forced to go online to seek sponsorship.

Sergey Richter said, "There is a list of things that I give in return for people’s money - shirts, training sessions with myself or my trainer, watching my training sessions, things like that and people actually invest. I’ve discovered there are actually people who want to help Israeli athletes."

Providing assistance to Olympic athletes seems like a noble cause, but when you incorporate the fact that his sport uses weapons, then many potential sponsors shy away from helping.

The Israeli Olympic federation cannot provide him with sufficient funds to help him in his
gruelling training regimen. As a result he has been forced to go online to seek
sponsorship.

Sergey Richter said, “The connotation of weapons is very harmful to a company’s name and people do not understand what it is really about. It seems we live in a country that is afraid of the word ’weapon’ so I could not find a sponsor for London 2012."

Luckily he was able to get a high-tech company to fund him, so now he no longer needs to spend his time online, but can focus on the firing line.

Guy Starik, Sergey Richter’s coach, said, "Sergei is one of the best ten shooters in the world. At his age he’s the best in the world right now. And it’s the first Olympics, so it’s really hard to say how he will behave in the first Olympics."

Sergey is one of the lucky ones, but that doesn’t solve the problem of Olympic funding in Israel, at least funding his sport in Israel

Efraim Zinger, Secretary General of Israeli Olympic Committee, said, "It doesn’t seem that it’s an important part for the Israeli government the Olympic Games because if I compare the budget that the Israeli government gives to sport in general, in the Olympic Games in particular, per capita we’re at the bottom of OECD (Organization for Economic Co-operation and Development) countries."

In London, Richter will participate in three events: the 50-metre rifle three positions, the 50-meter rifle prone and the 10-metre air rifle event, in which he shares the junior world record of 599 out of a possible score of 600.

 

Editor:Zhang Dan |Source: CNTV.CN

Hot Videos view more

The celebrations are still continuing as the victorious coach, Joachim Loew, has been honored for his achievement in his hometown of Freiburg.
Germany coach Loew honored in hometown of Freiburg

Chinese men´s national team continued its preparations for next year´s Asian Cup, as they managed a one-all draw against visitors Jordan during a football friendly in Harbin, the capital city of Northeast China´s Heilongjiang Province.
China held to 1-1 draw by Jordan

The defending world champs came into the contest with a perfect 6-and-oh record, but they would be in for a tough first half before opening things up in the second.
USA beat Slovenia 119-76 in quarter-finals

Hot Stories more

UK authorities believe killer of James Foley is a British national

Across the UK the hunt is on for James Foley’s killer, who authorities believe is a British national. As Richard Bestic reports from London, Prime Minister David Cameron cut short his summer break to lead his government’s response.

Israeli war jets renews Gaza strike as truce talks stalled

Three Palestinians were killed and 40 others wounded in the intensive Israeli war jets´ airstrikes on the Gaza city on Tuesday night, shortly before an end of a 24-hour ceasefire in the Gaza Strip,

Missouri police arrest dozens after violent night

As the protests in the town of Ferguson, Missouri turned violent with police facing ´heavy gunfire´ from some ´criminal elements´, cops fired tear gas, stun grenades and arrested 31 demonstrators on Monday night.

Picture in news more

More Video News

Choose TV Program