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Advertising Center Participating in China’s 1st Public Service Advertising Trend Forum

06-14-2012 16:47 BJT

Li Zhenming

  On May 18, 2012, China’s First Public Service Advertising Trend Forum and launching ceremony of China’s Public Service Advertising Yearbook was grandly held in Communication University of China. This forum is a great annual public service advertising event jointly hosted by CCTV Advertising Center, National Advertising Institution, Communication University of China and China Advertising Association.

  Hundreds of distinguished guests from political, academic and industrial circles attended this forum including Huang Xinmin, deputy director of Advertising Department of State Administration for Industry and Commerce; He Haiming, deputy director of CCTV Advertising Center; Li Peiyuan, secretary of the Party Committee of Communication University of China; Ding Junjie, president of National Advertising Institution; Huang Shengmin, president of School of Advertising, Communication University of China.

Li Peiyuan, secretary of the Party Committee of Communication University of China

  Li Peiyuan, secretary of the Party Committee of Communication University of China delivered an opening speech, pointing out that China’s First Public Service Advertising Trend Forum is a forum featuring both initiative and pioneering characteristics. The forum will enhance the development of China’s public service advertising. Besides, it will exert an active influence on standardizing social activities, improving social moral and creating sound social environment.

  Huang Xinmin, deputy director of Advertising Department of State Administration for Industry and Commerce, delivered a speech on how to strengthen the construction of advertising-related laws and regulations systems and enhancing perfection of advertising management system and mechanism. As for how to accelerate development of public service advertising cause, deputy director Huang Xinmin said that Advertising Department of State Administration for Industry and Commerce will continuously support relevant units in conducting work related to pubic service advertising and boosting glorious development of public service advertising cause.

  He Haiming, deputy director of CCTV Advertising Center, gave a key-note speech on Making a Legend, Propagandizing Cultivation at the forum. During the process of introducing development history of CCTV’s public service advertising, deputy director He Haiming expressed that since 1970s, CCTV has broadcast public service advertisements for guiding healthy social moral. By taking advantage of public service advertisements, promote national self-support spirit. Broadcasting public service advertisements along with important historical events has always been the priority of CCTV’s public service advertising.

He Haiming, deputy director of CCTV Advertising Center

  In 2011, CCTV Advertising Center produced and broadcasted 300-plus public service advertisements, which were delivered more than 26,722 times with a total time-slot of 200 hours, valued over RMB 1.5 billion. While having been recognized by the society, it also has won various domestic awards concerning public service advertising for many times.

  By means of broadcasting public service advertising propaganda film of CCTV, deputy director He Haiming introduced CCTV’s support for development of public service advertising cause and determination in 2012 to presented leaders. Deputy Director He Haiming highlighted that in these years, CCTV has been playing an important role as China’s national-level platform. Although CCTV public service advertising has exerted an active impact, it has much potential to be tapped as a whole. CCTV Advertising Center will make great efforts to strengthen current impacts and promotion measures of public service advertising, maintain sustainable development of public service advertising, and perfect evaluation system for CCTV public service advertising award effects.

Editor:肖斐 |Source: CNTV

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