Dear sir/madam:

We are conducting a survey in order to understand the audience’s satisfaction of CCTV-NEWS, the CCTV English Channel and appreciation of the contents and hosts of the program. The survey will take only a few minutes and we greatly appreciate your help and support. Your comments are very important to our research. Please rest assured that your personal contact information will be kept strictly and will only be used within the selection of audiences for further interactive activities hold by CCTV.

Nationality:
Name:
Place of residence:
Telephone:
Email:

Part A:

Q1 Do you know CCTV-NEWS, the CCTV English channel?(Single choice question. Please tick 1 item in the circle.)

Yes (Please continue)
No (Thanks. Please stop here.)

Q2 How do you get to know CCTV-NEWS? (Multiple choice question. Please choose at least 1 item and tick in the box provided.)

Programs of CCTV-NEWS carried by local TV channels
Promoting activities hold by CCTV
Recommendation of friends
Recommendation of TV operators
Advertisement from newspapers and magazines
CCTV official website
Satellite TV program
Official social media account of CCTV-NEWS (for example, Facebook, Twitter, Youtube, etc.)
Casual/unintentional reception
Other websites
Others :

Part B:

Q1 Do you watch programs of CCTV-NEWS? (Single choice question. Please tick 1 item in the circle.)

Yes(Please continue)
No(Turn to question 3)

Q2 How often do you watch programs of CCTV-NEWS?(Single choice question. Please tick 1 item in the circle.)

Everyday
Often (at least 3 times a week)
Sometimes(1 to 2 times a week)
Seldom

Q3 For what reason do you NOT watch programs of CCTV-NEWS? (Multiple choice question. Please choose at least 1 item and tick in the box provided. Turn to [Part C] after finish.)

The channel is not available
The price is expensive
Signal of the channel is not stable
The contentsof the program are not attractive
Cultural difference
I am used to watch programs of local TV channels
Air time is not accordance with my TV watching habit
Language barrier
Too much repeat programs instead of new ones
I think reports from Chinese official media usually contain too much domestic political constrains
The person who watches TV with me does not like watching programs of this channel
I don’t care about information of China
Others:

Q4 For what reason do you watch the programs of CCTV-NEWS?(Multiple choice question. Please choose at least 1 item and tick in the box provided.)

I am interested in Chinese culture.
I am interested in China’s view toward my country and other international events
The program contents are attractive
I want to know more about China because I am going to visit China or live in China
I want to know what is happening in China
I want to improve my English skill by watching TV programs
A way to kill time
Just for a change
Others:

Q5 How do you usually watch programs of CCTV-News? (Multiple choice question. Please choose at least 1 item and tick in the box provided.)

By cable TV
By DTH
By DDT
On CCTV-NEWS official website
By IPTV\OTT
By Mobile devices (cell phone, Pad, etc.)
By watching programs of CCTV-NEWS carried by local TV channels
In hotels
On other websites

Q6 For how long do you usually watch the programs of CCTV-NEWS for each time?(Single choice question. Please tick 1 item in the circle.)

Less than 10 minutes
11-30 minutes
31-60minutes
61-120 minutes
More than 120 minutes

Q7 Which of the following news programs of CCTV-NEWS have you watched? (Multiple choice question-please tick on the items you choose)

News Desk
News Hour
Culture Express
Global Business
Sports Scene
China24
Africa Live
Asia Today
The Heat
Americas Now
Match Point
None

Q8 Which of the following interview programs of CCTV-NEWS have you watched? (Multiple choice question. Please choose at least 1 item and tick in the box provided.)

World Insight
Dialogue
Full Frame
Talk Africa
Spectrum Asia
ICON
Cross Over
Faces of Africa
Assignment Asia
None

Q9 Which of the following financial programs have you watched?(Multiple choice question)(Multiple choice question. Please choose at least 1 item and tick in the box provided.)

Global Business
Global Business(America)
Global Business(Africa)
New Money
None

Q10 Which of the following programs have you watched?(Multiple choice question. Please choose at least 1 item and tick in the box provided.)

China 24
My China
China Insight
Closer to China with Robert Kuhn
None

Q11 The programs of CCTV-NEWS are listed as below. Which of the following programs do you watch most frequently?(Multiple choice question. Please choose at least 1 item and tick in the box provided.)

News Desk
News Hour
China 24
Global Business (Asia)
Global Business(Africa)
Global Business(America)
Asia Today
Dialogue
World Insight
Culture Express
Sports Scene
Assignment Asia
Closer to China with Robert Kuhn
New Money
ICON
Africa Live
Talk Africa
Faces of Africa
Match Point
The Heat
Americas Now
Full Frame
China Insight
Spectrum Asia
My China
Cross Over
Travelogue

Q12 The programs of CCTV-NEWS are listed as below. Which of the following programs do you watch the mostfrequent? (Multiple choice question. Please choose at least 1 item and tick in the box provided.)

News Desk
News Hour
China 24
Global Business (Asia)
Global Business(Africa)
Global Business(America)
Asia Today
Dialogue
World Insight
Culture Express
Sports Scene
Assignment Asia
Closer to China with Robert Kuhn
New Money
ICON
Africa Live
Talk Africa
Faces of Africa
Match Point
The Heat
Americas Now
Full Frame
China 24
Spectrum Asia
My China
Cross Over
Travelogue

Q13 Do you watch CCTV-NEWS to get information when big international events happen?(Single choice question. Please tick 1 item in the circle.)

Always
Sometimes
Often
Never

Q14 Have your impression of China been changed by watching CCTV-NEWS?(Single choice question. Please tick 1 item in the circle.)

My impression of China has been improved
My impression of China remain unchanged
My impression of China has been slipped
I have no idea

Q15 What is your opinion of CCTV-NEWS? Please give your view on the following aspects. Score 5 refers to “very satisfied”, score 1 refers to “not satisfied”. (Single choice question. Please tick 1 item in the circle for each row.)

5 4 3 2 1
Timeliness of information
Abundance of the program information
Authenticity
Neutrality
Public credibility
General evaluation

Q16 For news reports, which region are mostly concerned about? (Multiple choice question. Please choose at least 1 item and tick in the box provided.)

The United States
South America
China
Asia
Africa
Europe
Middle East
South Pacific

Q17 What types of news programs are you interested in? (Multiple choice question. Please choose at least 1 item and tick in the box provided.)

Live of big events
Investigation and analysis
Personal story of the news witness or privies
Analysis from authorities
News talk shows
Blend of news
News reports

Q18 Which of the following aspects do you think is interesting as program content?(Multiple choice question. Please choose at least 1 item and tick in the box provided.)

Politics
Finance and economics
Social affairs and humanity
Military affairs
Science and technology
Entertainment
Nature and ecology
Athletic sports
Health care
disasters

Q19 What kind of Chinese news do you want to watch from CCTV-NEWS?(Multiple choice question. Please choose at least 1 item and tick in the box provided.)

Politics
Society and Humanity
Finance and economics
Culture
Entertainment
Military affairs
Science and technology
Relationships between China and other countries
Nature and ecology
Breaking events
Sports

Q20 Which of the following CCTV-NEWS presenters have you heard about? (Multiple choice question. Please choose at least 1 item and tick in the box provided.)

Cheng Lei
Guan Xin
Ji Xiaojun
Li Dongning
Li Qiuyuan
LvLv
Pan Deng
Tian Wei
Wang Dong
Wang Mangmang
Wang Yizhi
Yang Rui
Yin Hang
Zheng Junfeng
Zhong Shi
Zou Yue
Asieh Namdar
Anand Naidoo
Beatrice Mashall
Clint Deloatch
Edwin Maher
Elaine Reyes
Greg Laffradi
Jenny Gu
Julian Waghnn
Mahia Mutua
Michelle Makori
Mike Walter
Neela Eyunni
Peninah Karibe
Peter Kovevos
Phillip Yin
Rachael Ruble
Ramah Nyang
Raquel Olsson
Robert Lawrence Kuhn
Tracy Chang

Q21 Which of the following CCTV-NEW presenters do you like?(Multiple choice question. Please choose at least 1 item and tick in the box provided.)

Cheng Lei
Guan Xin
Ji Xiaojun
Li Dongning
Li Qiuyuan
LvLv
Pan Deng
Tian Wei
Wang Dong
Wang Mangmang
Wang Yizhi
Yang Rui
Yin Hang
Zheng Junfeng
Zhong Shi
Zou Yue
Asieh Namdar
Anand Naidoo
Clint Deloatch
Edwin Maher
Elaine Reyes
Greg Laffradi
Jenny Gu
Julian Waghnn
Mahia Mutua
Michelle Makori
Mike Walter
Neela Eyunni
Peninah Karibe
Peter Kovevos
Phillip Yin
Rachael Ruble
Ramah Nyang
Raquel Olsson
Robert Lawrence Kuhn
Tracy Chang
Beatrice Mashall

Q22 What aspects do you consider as the most important to a presenter? (Multiple choice question. Please choose at least 1 item and tick in the box provided.)

He/ She is enthusiastic and energetic
He/ She has a prominent personality
His/ Her comments are sharp and incisive
He/ She is mature and reliable
He/ She has a nice voice
He/ She is smart and versatile
He/ She has good communication skills
He/ She bears an easy and kind manner
He/ She is consistent with the style of the program
He/ She is humorous
He/ She is good looking
He/ She is thoughtful and intelligent
He/ She is very professional

Q23 In your opinion, in what aspects should CCTV-NEWS improve itself? (Multiple choice question. Please choose at least 1 item and tick in the box provided.)

Channel packaging
Reports of breaking events
Reports of further investigations
The level of presenters
Channel promotion
Tracking reports
The level of the distinguished guests
Arrangement of air time
I have no idea

Q24 Which of the following official social media account of CCTV-NEWS do you know? (Multiple choice question. Please choose at least 1 item and tick in the box provided.)

Weibo: CCTVNEWS
Twitter : CCTVNEWS
Tumblr : CCTVNEWS
Google+: CCTVNEWS
Wechat : CCTVNEWS
Facebook: CCTVNEWS
Youtube: CCTVNEWS
Instagram: CCTVNEWS
None

Q25 Which of the following official social media account of CCTV-NEWS did you follow? (Multiple choice question. Please choose at least 1 item and tick in the box provided.)

Weibo: CCTVNEWS
Twitter : CCTVNEWS
Tumblr : CCTVNEWS
Google+: CCTVNEWS
Wechat : CCTVNEWS
Facebook: CCTVNEWS
Youtube: CCTVNEWS
Instagram: CCTVNEWS
None

Q26 What kind of content do you expect to see on the official social media accounts of CCTV-NEWS? (Multiple choice question. Please choose at least 1 item and tick in the box provided.)

Timetable of the programs
TV guide
Live program and video-on demand
Chances to have interactive communication with the presenters
Online consulting service
Chances to participate in the programs
Communication channels for suggestions and feedbacks
Others:

Q27 Why do you choose to watch CCTV-NEWS? In what aspects do you find CCTV-NEWS attractive to you? What is your advice to CCTV-NEWS?

Advice:

Part C:

Q1 You are: (Single choice question. Please tick 1 item in the circle.)

Male
Female

Q2 You are: (Single choice question. Please tick 1 item in the circle.)

18 or under 18 years old
19-29 years old
30-39 years old
40-49 years old
50-59 years old
Over 60 years old

Q3 Your level of education is: (Single choice question. Please tick 1 item in the circle.)

Junior middle school or lower
High school/ Technical secondary school/ Technical school
Junior college
Bachelor degree
Dual degree/ Master degree/ Doctorate degree
Unknown

Q4 Your occupation: (Single choice question. Please tick 1 item in the circle.)

Student
Government employee
Business executive
Company staff
Freelancer
worker
Professional and professional of science, education, culture and hygiene (doctor, teacher, layer, etc.)
Service and sales worker
Agriculture, forestry, fishery workers
Housewife/ Househusband
Unemployed
Media
Others:
2015 Audience survey of CCTV-NEWS