Across the world, on every continent, in every city, every single day, powerful forces are at work, and they reveal themselves to us through the signs and symbols surround us every waking hour. These forces are the forces of branding. But to create a global brand requires a long term of planning. Achieve branding success, power and influence will follow. We discover how the art of branding can build vast global corporations, change our lifestyles, even represent a nation. This is the power of branding.